São Paulo In addition to e-commerce, social networks are changing consumers’ buying habits. A survey by Chadwick companies Martin Bailey and iModerate shows that more than 60% of Twitter users are more interested in buying branded products that they follow on the microblog.
Already on Facebook, 50% of users think in the same way about brands they are fans. In addition, the study also points to the fact that these Internet users indicate products and services 80% more than consumers in general.
One of the reasons that make them access the page of these brands and become closer to them is to buy discounts, participate in promotions or be informed about brand news first hand. However, care must be taken to ensure that product information does not go beyond the limits it consumes.
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